First Bus:
Catch the Bus Month
To get more people catching the bus during Catch the Bus Month, First Bus needed a campaign people couldn’t ignore.
So instead of another awareness campaign, we created a catchy anthem that put bus travel centre stage. Celebrating the everyday joy of hopping on board, the track gave people a reason to smile and a reason to take a trip with First Bus.
To spread the word, we took the song to local radio, turning Catch the Bus Month into something people could hear, sing along to, and remember.
Brought to life by animator and illustrator Altea Claveras.
Lyrics
[Verse 1]
Wake up in the morning sun
September's here let’s have some fun
Bus stop waiting got to go
It’s Catch the Bus Month don’t you know
[Verse 2]
Think of your wallet, the planet too
And all of the places, me and you
Hop on board, adventure calls
Through the streets and market stalls
[Chorus]
Catch the bus, this September
Every moment we'll remember
Ride the bus all month long
Singing a First Bus song
[Verse 3]
Historic sites and parks to see
Coffee dates just you and me
Every turn a brand-new sight
Exploring by bus all day till night
[Chorus]
Catch the bus, this September
Every moment we'll remember
Ride the bus all month long
Singing a First Bus song
[Verse 4]
Friends to meet and new places to find
School or work just don't you mind
Anywhere you want to go
It’s Catch the Bus Month now you know