Parkdean Resorts:
Whatever you’re searching for

Parkdean Resorts weren’t fully capitalising on the appeal of their lodge breaks.

We repositioned the offering with a distinct art direction and tone of voice, elevating lodges as the escape holidaymakers are actively seeking.

Working with photographer Jade Angus Crosland, we created a dedicated visual identity for the lodge range. Inspired by the brand’s existing holiday sales photography, the approach retained its sense of fun while introducing a more premium, exclusive feel. By drawing on selected colours from the Parkdean Resorts palette, we gave lodges a distinctive look that stood apart from the wider offering while remaining true to the brand.