Argos wanted to build on its ‘A-List’ campaign and shake off its reputation as the place for practical purchases, positioning itself as a destination for premium tech, gaming and electricals.

We launched And The Award Goes To…, a six-part podcast series in partnership with Acast. Hosted by comedian Joel Dommett, celebrity guests we’re invited to hand out awards to life’s greatest pleasures, from “The Best First Sip of a Crisp Pint” to “The Greatest Condiment on Planet Earth.”

Packed with big opinions, ridiculous debates and A-List products woven naturally into the conversation, it turned product placement into highly shareable content and entertainment people couldn’t stop listening to.